Doug and Ray wind up the 2020 Switched On IT season with a final look […]
Doug and Ray wind up the 2020 Switched On IT season with a final look at the “Listening” part of Social Media.
Social Media – A Marketing Tool, or Part of Business?
Many businesses see social media as a marketing tool or a sales […]
Many businesses see social media as a marketing tool or a sales funnel. However, Ray Sidney-Smith sees it differently. His take is that Social Media should be part of BUSINESS, not just marketing!Show More
How to Monetise Your Virtual Event
During the COVID 19 Pandemic, many businesses have resorted to holding […]
During the COVID 19 Pandemic, many businesses have resorted to holding meetings and events online. In this episode, Doug and Ray discuss how to turn your online events into paid events.Show More
Cyber attacks on home and business computers are becoming more and […]
Cyber attacks on home and business computers are becoming more and more frequent. Today, it’s more important than ever to ensure that your online presence is secure from attack. October is Cyber Security Awareness month in the United States and Ray Sidney-Smith is one of the ambassadors for the event.Show More
Switched On IT – Online Chat Episode 2 Live Chat for Customer Support
” Online Chat Episode 2 – Live Chat for Customer Support” In the […]
” Online Chat Episode 2 – Live Chat for Customer Support”
In the previous episode, Doug and Ray discussed the use of online live chat software as a way of connecting with customers in a sales environment. In this episode, they take the concept further and discuss the use of online live chat for customer support.Show More
Switched On IT – "Using Online Chat to enhance your customers' experience"
“Using Online Chat to enhance your customers’ experience” Visiting a […]
“Using Online Chat to enhance your customers’ experience”
Visiting a web site where there is no place for engaging with visitors, is a bit like putting a “We’re Closed” sign outside your physical store!
Make sure your web site visitors have a retail “experience” by engaging them with an online chat facitlity.Show More
" Video Marketing Episode 3 – The Tools You'll Need"
” Video Marketing Episode 3 – The Tools You’ll Need” This is the final […]
” Video Marketing Episode 3 – The Tools You’ll Need”
This is the final episode in the Video Marketing series
Everything from audio to lighting to editing tools is covered in this episode. What
you’ll discover is that many of you already have everything you need to
create compelling video! All you need to know is how to access them and how to use them.
Today, Doug and Ray will cover all those things.Show More
Episode 20 2 Video Marketing
” Video Marketing Episode 2 – Types of Content” This is the second […]
” Video Marketing Episode 2 – Types of Content”
This is the second episode in the Video Marketing series
In this episode, Ray Sidney-Smith and Doug Endersbee discuss
different types of video content, how to create them and where they can be used
to drive customer engagement.
They also discuss the use of different types of content on a web site and how to repurpose it for social media.Show More
Switched On IT Episode 20 1 Video Marketing
This is the first in a 3-part series on video marketing. In this […]
This is the first in a 3-part series on video marketing. In this episode, Ray and Doug look at some examples of how businesses might use video to enhance their marketing strategy.Show More
Are You "Brooding" over Your Content?
In this episode of Switched On IT, Ray discusses his acronym “BROODED” […]
In this episode of Switched On IT, Ray discusses his acronym “BROODED” as a method for guiding content creation for social media content.
IT made simple
A Fresh Look at Everything Internet
Switched On IT is a show that seeks to present IT made simple. With international experts discussing everything from computers to internet safety, SEO, social media marketing, hosting, use of bitcoin and making sense of cyber currencies, to staying safe online and tackling bullying issues. This show draws on the expertise of the founder of Australia’s largest internet hosting company, Oz Hosting and the Google Small Business Advisor for Productivity based in Washington, DC. In a live feed, Doug and Ray chat together in this unique show that brings a weekly look at all things IT.
With the growing instance of businesses going online and starting online stores among other things, this show looks at all the pitfalls and possibilities these traders need to look at and consider, in order to make the internet safe and successful. In addition, we look at some of the current issues around keeping kids safe online and the growing incidents of cyber bullying.
This show was created when Power TV Australia engaged Ray Sidney-Smith as a mentor to help drive the exposure of this site and also to leverage our social media presence. Power TV Australia has had a relationship wit OZ Hosting for many years, both as a host for our web sites and also as host for our clients’ web sites.
The show is recorded every Tuesday in a live feed bringing in presenters from Toowoomba, Sydney and the United States. The show is pre-recorded and then played as part of Power TV Australia’s regular programming every week. At the end of the week, the show then becomes available on video on demand so that viewers can go back to previous shows and review any information they may have missed.
Future plans for the show include live audience feeds where participants can ask questions of the panel and have current issues looked at by the experts along with some helpful and practical information about how they can improve their sites.